Four Fiat 500 jet skis made quite a splash riding along the Chicago River Sunday, much to the surprise of boaters and pedestrians who happened to be in the neighborhood.
No, you weren’t seeing things. Fiat was trying to turn some heads … and raise brand awareness this weekend by putting their entire lineup in the water around Chicago this weekend.
And, no, they weren’t real cars. They were souped up “jet skis,” and they were out and about from 11 a.m to about 1.30 p.m., trolling the Chicago River and Lake Michigan near Oak Street and North Avenue beaches for the making of a commercial.