NORTH Shore resident Marc Morisset of Str-ke Mvmnt has designed a line of simple athletic apparel for the Crossfit community.
For North Shore resident and former competitive snowboarder Marc Morisset, comfortable shoes have become a way of life and the cornerstone of his business, Str/ke Mvmnt.
Taking the company name from the theory that a runner’s foot should strike the ground near the front of the foot, Str/ke designs shoes intended for avid cross-trainers.
The simple, sleek shoes were stirred into existence when Morisset found himself fatigued in the water.
But he found his surfing trips were burdened by his need to get in surfing shape.
“I wanted to be back in the kind of shape where I could go and get in the water and just be strong day one instead of spending a few days getting warmed up to feel good,” he says.
Morisset turned to Crossfit, a “super highintensity style workout,” featuring a wide array of exercises.
“I got into Crossfit to stay in shape as I was getting on a little bit,” Morisset explains.
But there was still the problem of his feet.
“When we initially started designing the shoe I remembered going into one of the sport shops.
I couldn’t believe what the actual selection was,” he said. “Nothing I would want to wear.”
Even when a shoe was somewhat welldesigned, it still looked more like the spaceship in a 1950s comic book than something you would put on before going for a run.
“We wanted the shoes to be supertechnical but we also wanted the esthetic to be palatable. There’s a lot of crazy false-tech looking stuff for footwear, and we really wanted to get away from that,” Morisset says.
Just about three years ago Str/ke shoes first hit the shelves and then the gyms and trails. The brand had a distinguishing feature: simplicity.
That philosophy extends to the tank tops, hoodies, hats, shorts, and T-shirts made by Str/ke. Each item features clean, uncluttered styling and is made from durable materials.
“It was the beginning of a minimalist movement in the market,” Morisset says. “The beauty about designing minimalist footwear is you don’t have to create all these fake bells and whistles.”
The shoes are designed for running and for lifting weights.
“If you’re lifting weight you don’t want a really rounded heel. You want something that’s fairly flat,” Morisset says. “Because you’re running off the front of your foot you can really design the heel however you want.”
The shoes are lightweight and flexible, allowing the foot to find its most comfortable position, Morisset says.
Available in blue, grey, green and black, the shoes retail for $125.
Based in Vancouver, Str/ke equipment is available through the company’s website strike-mvmnt.com.